![]() He said that the designer of his podcast logo "was inspired by a font he found online." The actual podcast logo is a thicker X than the one in the earlier Merritt tweet that Musk chose for Twitter's new logo. Merritt corrected himself, writing that the X he initially posted came directly from the font and is not his podcast logo. The logo that's now on Twitter's website looks like the lower-case letter from the font. I'm looking forward to Twitter attempting and failing to trademark their new logo," wrote Matthew Scroggs, a postdoctoral research fellow at University College London.Īs The Verge wrote, this is why Musk was "able to tweet the logo in an entirely text-based tweet." Monotype font has very similar Xįont enthusiast Fontendo wrote that the logo is an X "from the font 'Special Alphabets 4' from Monotype's Special Alphabets font family." Fontendo posted screenshots showing that Twitter's new X logo looks like the letter in Special Alphabets 4. ![]() "Unicode character U+1D54F (□) was added to Unicode in 2001 and has been used in mathematical text books since the 70s. People pointed out that it looks just like a decades-old Unicode character. The logo rushed out by Musk doesn't seem to be very original. Musk chose a logo offered by a Twitter user but wrote that it will probably be changed later and "certainly will be refined." The X logo was suggested yesterday by Sawyer Merritt, who initially said it had been used for a now-discontinued podcast about Musk. He also wrote that a tweet will now be called an "X," and noted that his X.com domain now redirects to Twitter. Over the weekend, Musk wrote that "soon we shall bid adieu to the twitter brand and, gradually, all the birds," and invited users to come up with a new logo. The branding change comes about three months after Musk officially replaced Twitter the company with a successor firm called X Corp. Musk is famously a fan of the letter X, applying it to everything from his companies to his children's names. CNN Sans ™ & © 2016 Cable News Network.Twitter has replaced its longtime bird logo with an X in order to fit owner Elon Musk's preferred aesthetic. Market holidays and trading hours provided by Copp Clark Limited. All content of the Dow Jones branded indices Copyright S&P Dow Jones Indices LLC and/or its affiliates. Standard & Poor’s and S&P are registered trademarks of Standard & Poor’s Financial Services LLC and Dow Jones is a registered trademark of Dow Jones Trademark Holdings LLC. Dow Jones: The Dow Jones branded indices are proprietary to and are calculated, distributed and marketed by DJI Opco, a subsidiary of S&P Dow Jones Indices LLC and have been licensed for use to S&P Opco, LLC and CNN. Chicago Mercantile: Certain market data is the property of Chicago Mercantile Exchange Inc. US market indices are shown in real time, except for the S&P 500 which is refreshed every two minutes. Your CNN account Log in to your CNN account Insider reported earlier that Meta had an X trademark, and lawyer Ed Timberlake tweeted that Microsoft had one as well. “The logo does not have much distinctive about it, so the protection will be very narrow.” “Given the difficulty in protecting a single letter, especially one as popular commercially as ‘X’, Twitter’s protection is likely to be confined to very similar graphics to their X logo,” said Douglas Masters, a trademark attorney at law firm Loeb & Loeb. It faces trademark lawsuits filed last year by investment firm Metacapital and virtual-reality company MetaX, and settled another over its new infinity-symbol logo.Īnd if Musk succeeds in changing the name, others still could claim ‘X’ for themselves. Meta itself drew intellectual property challenges when it changed its name from Facebook. The three companies did not respond to requests for comment. Meta and Microsoft likely would not sue unless they feel threatened that Twitter’s X encroaches on brand equity they built in the letter, Gerben said. Meta Platforms - whose Threads platform is a new Twitter rival - owns a federal trademark registered in 2019 covering a blue-and-white letter “X” for fields including software and social media. Microsoft since 2003 has owned an X trademark related to communications about its Xbox video-game system. Remedies range from monetary damages to blocking use. Owners of trademarks - which protect things like brand names, logos and slogans that identify sources of goods - can claim infringement if other branding would cause consumer confusion. ![]() Musk renamed social media network Twitter as X on Monday and unveiled a new logo for the social media platform, a stylized black-and-white version of the letter. Elon Musk's Twitter with the new X is seen on a smartphone screen in Athens, Greece on July 25, 2023. ![]()
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